Andrew Ferenci is a enthusiastic Minnesotan living in Los Angeles and New York. He calls himself a lemonade-stand entrepreneur specializing in product, brand design, culture-building, and e-commerce. Currently, he runs Delorean, a D2C laboratory with offices in NYC and LA. Most Recently, he was the Senior Product Lead for Salesforce Marketing Cloud after the acquisition of his startup Spinback and Buddy Media in 2012.
Previously, Andrew was the CEO and Co-Founder of Spinback, the first "Social ROI" product that enabled e-commerce retailers to track and measure sales attribution and insights from sharing on Facebook, Twitter, Pinterest, and Email. Founded in 2010, they were one of the first companies to be selected as part of Facebook's partner program.
In April of 2011, Spinback was featured in the Forrester's annual e-commerce research report as having “the greatest value to large retailers" and as the first "intelligence platform for understanding the ROI of social media."
In May of 2011, Spinback was acquired by Buddy Media for $11,500,000. Spinback had raised a total of $300,000 in outside capital at the time of acquisition.
In June of 2012, Buddy Media was acquired by Salesforce.com for $745M, making it the largest acquisition of a private technology company in New York City since DoubleClick.
Prior to Spinback, Andrew co-founded The College Shack, an e-commerce retailer of collegiate apparel that he started when he was 19 years old. Four years later, The College Shack was acquired by Carolina Beach Apparel in 2010. The College Shack is currently one of the largest resellers of The Game brand apparel.
In 2011, at 24 years young, Andrew was named Top 25 Most Influential People in New York Tech by Business Insider, #24 on the Silicon Alley 100 by Business Insider and again in 2012 . He was awarded the Robert W. Pricer Entrepreneurship Scholarship by the University of Wisconsin School of Business and also received the Young Business Alumni award in 2012.
Andrew attended Boston University's School of Management and graduated from the University of Wisconsin School of Business in 2009. He briefly attended Columbia's School of Business before dropping out.
Andrew was born in Philadelphia and grew up Minneapolis, Minnesota. Today, he lives and works in New York City.
Fun fact: My last name is not Italian, its actually Hungarian. My grandparents changed it when immigrating to the United States after WWII to evade a Nazi occupied Eastern Europe. My real last name is Deutsche ;)