Andrew Ferenci is an NYC based entrepreneur specializing in product development, software-as-a-service, mobile, and e-commerce. He currently is the Founder of Delorean, a startup studio in Soho, NYC. Most Recently, he was the Senior PM for the Salesforce Marketing Cloud after the acquisition of his startup Spinback and Buddy Media in 2012.
Previously, Andrew was the CEO and Co-Founder of Spinback, a social media management company that enabled ecommerce retailers to derive ROI and transactional data from sharing on Facebook, Twitter, Pinterest, and Email.
In April of 2011, Spinback was featured in the Forrester Research Facebook ecommerce report as having “the greatest value to large retailers" and as the first "intelligence platform for understanding the ROI of social media."
In May of 2011, Spinback was acquired by Buddy Media for an undisclosed sum.
In June of 2012, Buddy Media was acquired by Salesforce.com for $745M, making it the largest acquisition of a private technology company in New York City since DoubleClick.
Prior to Spinback, Andrew co-founded The College Shack, an ecommerce retailer of collegiate apparel that he started when he was 19 years old. Four years later, The College Shack was acquired by Carolina Beach Apparel.
In 2011, Andrew was named Top 25 Most Influential People in New York Tech by Business Insider.
In 2011, Andrew was named #24 on the Silicon Alley 100 by Business Insider and again in 2012 . He was awarded the Robert W. Pricer Entrepreneurship Scholarship by the University of Wisconsin School of Business and also received the Young Business Alumni award in 2012.
Andrew attended Boston University's School of Management and graduated from the University of Wisconsin School of Business in 2009.
Andrew was born in Philadelphia and grew up Minneapolis, Minnesota. Today, he lives and works in New York City.
Fun fact: My last name is not Italian, its actually Hungarian. My grandparents changed it when immigrating to the United States after WWII to evade a Nazi occupied eastern europe. My real last name is Deutsche.